About US

Susan Song

Founder & Principal

Susan has been building powerful, engaging brands and effective marketing organizations for Fortune 500 and technology companies for over 20 years. Prior to starting Momenta Brand Consulting, Susan was the Chief Marketing Officer at 18Birdies, a mobile app technology start-up in the golf industry. She has held senior marketing positions at Getty Images, as VP of Global Brand Marketing and Communications, and Citigroup, as both Director of Global Branding and SVP of Citi Cards Brand Marketing. Throughout her career, she has led branding efforts for a broad spectrum of global corporate and consumer brands in industries ranging from technology to health care to financial services. Susan started her career at branding and advertising agencies at WPP, where she led strategy and corporate branding programs for companies like Bank of America, MBNA, Holcim, IBM and Towers Perrin.

She is a frequent lecturer and guest speaker on the subject of branding and marketing.

Susan received a Bachelor of Arts in International Relations/Hispanic Studies from Brown University and an MBA from Columbia Business School.

MOMENTA BRAND PARTNERS

Nexus Advisors is a growth strategy consulting firm. A trusted partner, we work with the Nexus-Advisors team to develop rigorous marketing strategy through propietary consumer insights and economic growth methodologies. 

Mei Cheung, Design Consultant

Mei bring decades of senior design and creative direction in brand and corporate identity. Mei was Design Director at Brand Union, WPP. Prior to Brand Union, Mei was at Landor where her work included, a literature piece for Wanglee Group, product design for Castrol, package design for P&G and corporate identity programs for Hang Seng Bank, Eppco, Nakathorn Bank and Thuraya.

Mei graduated from Falmouth College of Art and Design in the UK.

our Work

Our experience spans over 20 years of helping clients build and grow great brands across a diverse spectrum of industries – B2B and B2C – including healthcare, pharmaceuticals, industrial, hi-tech, financial services, professional services, media and start-ups.

 

Some clients listed here were former clients of Susan Song at previous companies.